New Zealand's own lifestyle brand, providing you with the world's best natural fibre clothing since 1995.

FREE DELIVERY NZ & AUS WIDE*
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First Layer. First Choice.

Get 30-55% OFF our First Layer Merino tops, made from breathable and cool against the skin Merino wool.

Discover the Best

Explore some of our Bestsellers while stocks last!

Your New Favourite Jersey

The one you always reach for when you need that perfect extra layer.

Made with Nature

Find out more about the natural fibres we use to create our clothing.

*1st layer Merino and Pelorus discounts available until 21st November. Wild South members only.