New Zealand's own lifestyle brand, providing you with the world's best natural fibre clothing since 1995.

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Cotton

A Chequered Past

Cotton has been spun, woven and dyed for centuries. Hundreds of years before the Christian era, cotton was being used for textiles in India, China and ancient Egypt. In modern times, the cotton industry evolved after an American inventor, Eli Whitney, created a cotton gin in 1793. It wasn't all good news though - the success of the machine led to a huge demand for cotton workers and consequently to the growth of slavery in the American South.

THE MOST WIDELY USED FIBRE
Cotton has since overcome its chequered past and now is the most widely used natural fibre cloth in clothing today. Another one of natures high performance fabrics with strength, breathability and hypoallergenic qualities, cotton is also the perfect fibre for those with sensitive skin.

 

HIGH QUALITY COTTON
At Wild South we source only high quality, fine cotton fabrics for our garments - because what you put against your skin really matters to us.