Under $50

Designed in New Zealand.

• 100% Supima Cotton.
• Classic Collar with Buttoned Placket.
• Subtle Contrast Neck Binding
• Side seam splits.
• Regular fit
Our essential polo has been designed with style and quality in mind. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother, softer, stronger yarns with longer lasting colour. This makes the specially knit jersey the perfect choice for our premium polo range.

Designed in New Zealand.

Our twist on the classic jean, with comfort as the utmost priority. Using a specially woven cotton-elastane fabric, this jean maintains the same strong twill weave we expect from denim, but is silky soft to the touch. The slight stretch allows the garment to move with you, finished with cotton pocketing and branded metal trims, for both added strength and timeless style.

• 98% Cotton, 2% Elastane.

• Straight leg.

• Mid rise.

• YKK Quality zipper.

Designed in New Zealand.

Functionallity and versatility, the light boot sock has been engineered to be of a finer weight so it can work with a variety of footwear. The high merino wool content promotes breathability, temperature regulation, moisture management and antibacterial benefits.

• 70% Merino Wool, 25% Nylon, 5% Elastane.
• 2 pair pack.
• Calf height.
• Full Cushioned foot.
• Elasticized arch to hold the sock in place.
• 2 pair pack.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Practical and stylish, this fedora is made in an intricate woven design, finished with contrast strap details.

• Straw.

• One size.

• Spot clean with a damp cloth.

This hat is built for practicality - featuring an adjustable chin strap, wide brim and metal snaps on each side to fold up if needed. Available in two colours.

• Cotton.

• Two sizes (Small/Medium, Large/X-Large).

• Spot clean with a damp cloth.

Designed in New Zealand.

Our crew neck graphic T-shirt, featuring a ribbed neckband, front chest and back graphic print. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

Designed in New Zealand.

Our crew neck graphic T-shirt, featuring a ribbed neckband, front chest and back graphic print. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

Designed in New Zealand.

Designed with comfort and style in mind, this weathered short is slightly shorter than our classic chino short, perfect for a beach cricket game on those active summer days. The vintage weathering applied to this pant creates the appearance of an old favorite, but the feel is recognizably softer and easy to wear.
Available in four colorways feel grounded in green-toned Charcoal, classic in a softly-hued Navy, distinguished in the sandy Tan or robust in the red-tinged Cherry.

• 100% Cotton.

• Regular fit.

• Elastic waistband with drawcord.

• Our Charcoal takutai drill fabric is much closer to a Olive Green.

• Above knee length.

Designed in New Zealand.

Made using the same hard-wearing yet soft cotton fabric in our Takutai Drill Range, this cap features a detailed WILD SOUTH embroidery design. Featuring an adjustable strap at the back to ensure a snug fit. Finished with strong metal trims and binding around the brim.

• 100% Cotton.

• Adjustable strap.

• One size fits most.

• Hand wash only (do not dryclean).

Combining the luxury and longevity of genuine leather with functional design, our selection of Modapelle bags and wallets use the finest materials to create timeless essentials for your day-to-day.

Length: 11cm

Height: 8.5cm

Width: 2.5cm

Combining the luxury and longevity of genuine leather with functional design, our selection of Modapelle bags and wallets use the finest materials to create timeless essentials for your day-to-day.

Length: 11cm

Height: 8.5cm

Width: 2.5cm

Designed in New Zealand.

Take control with this dynamic tee, featuring a crew ribbed neckband, front chest and back graphic print. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

Designed in New Zealand.

The Springer Health sock has been engineered to aid those with circulation issues, arthritis and diabetes. The high merino wool content promotes breathability, temperature regulation, moisture management and antibacterial benefits.

• 68% Merino Wool, 27% Nylon, 5% Elastane

• Calf height.

• Relaxed Top.

• Cushion Sole.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

Comfortable and functional, this sports liner sock boasts the natural benefits of cotton with the enhanced performance of a elasticized arch to prevent your sock from riding down.

• 72% Cotton, 26% Nylon, 2% Elastane
• Ankle height.
• Cushion Sole.

• 3 pair pack, all one colour.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle
whilst supporting New Zealand retailers. 

Designed in New Zealand.

The Classic Dress sock has been reinforced with Nylon for durability whilst retaining a high merino wool content for premium performance.

• 68% Merino Wool, 31% Nylon, 4% Elastane

• Calf height.

• Relaxed Top.

• Seamless toe for comfort.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

If dots are what you need to make a point then the Classic Spot Springer Health sock is the next step up. This sock has been engineered to aid those with circulation issues, arthritis and diabetes. The high merino wool content promotes breathability, temperature regulation, moisture management and antibacterial benefits.

• 72% Merino Wool, 15% Nylon, 9% Spandex, 4% Elastane.

• Calf height.

• Relaxed Top.

• Cushion Sole.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

Smooth, soft and gentle for sensitive skin types this classic dress sock has been elevated by using the simplicity of natural fibers. The benefits of Merino wool and silk like Tencel have been combined to provide temperature regulation and moisture management creating one of the most comfortable socks you will ever own.

• 47% Merino Wool, 31% Lyocell Tencel (TM), 20% Nylon, 2% Lycra

• Calf height.

• Relaxed Top.

• Seamless toe.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

This classic dress sock has been elevated to preform at its best by pairing cotton and bamboo. The softness of cotton with the antibacterial qualities of bamboo are combined to regulate core temperature and increase breathability creating a understated yet high preforming sock. 

• 39% Cotton, 39% Bamboo, 20% Nylon, 2% Spandex.

• Calf height.

• Relaxed Top.

• Cushion Sole.

• 3 pair pack.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

The Classic Plaid Springer Health sock is no ordinary sock, this sock has been engineered to aid those with circulation issues, arthritis and diabetes. The high merino wool content promotes breathability, temperature regulation, moisture management and antibacterial benefits. And as a added benefit you get to feel like a Scot with the subtle Plaid design.

• 72% Merino Wool, 15% Nylon, 9% Spandex, 4% Elastane.

• Calf height.

• Relaxed Top.

• Cushion Sole.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

This quintessential thermal sock has been engineered in a medium weight and crafted with a wool and acrylic blend to provide functional comfort and warmth. 

• 35% Wool, 45% Acrylic, 18% Nylon 2% Elastic.

• Calf height.

• Elasticized arch.

• 2 pair pack.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

A journey of a thousand miles starts with a single step, sometimes the the most challenging paths we chose to walk in life only requires that first tentative step. Our men's graphic printed tees have been designed with a unique screen print and crafted in premium Supima Cotton, combining both wit and supreme comfort. Small details have been crafted into the front chest print and exemplified into a signature back print. 

• 100% Supima Cotton.

• Regular fit.

• Crew neckline.

• Lovingly featured in a unique Wild South box.

Designed in New Zealand.

Our weathered pant has been specially designed with additional deep side seam pockets for your convenience. Finished with branded metal trims and soft printed lining in the pockets - it is versatile in both practicality and design. The vintage weathering applied to this pant creates the appearance of an old favourite, but the feel is recognisably softer and easy to wear.

Available in four colorways feel grounded in green-toned Charcoal, classic in a softly-hued Navy, delicious in chocolate-hued Plum or distinguished in the sandy tan.

• 100% Cotton.

• Relaxed fit.

• Mid rise.

• Straight leg.

• Our Charcoal takutai drill fabric is much closer to a Olive Green.

• Additional side seam pockets.

Designed in New Zealand.

The Cool Springer Health sock has been engineered to aid those with circulation issues, arthritis and diabetes. The cotton corFTex blend is version 2.0 of the merino health springer sock, promoting a lighter weight sock for premium performance for warmer climates, boasting cool fiber technology and a quicker dry time.

• 80% Cotton CorFTex, 18% Nylon, 2% Elastane

• Calf Height.

• Relaxed Top.

• Cushion Sole.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

The Classic Plaid Springer Health sock is no ordinary sock, this sock has been engineered to aid those with circulation issues, arthritis and diabetes. The high merino wool content promotes breathability, temperature regulation, moisture management and antibacterial benefits. And as a added benefit you get to feel like a Scot with the subtle Plaid design.

• 63% Merino Wool, 32% Nylon, 5% Elastane.

• Calf height.

• Relaxed Top.

• Cushion Sole.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

This sock has been engineered to aid those with circulation issues, arthritis and diabetes. The high merino wool content promotes breathability, temperature regulation, moisture management and antibacterial benefits.

• 63% Merino Wool, 22% Nylon, 10% Cotton, 4% Elastane.

• Calf height.

• Relaxed Top.

• Cushion Sole.

The DS Sock range strives to create products that suit the dynamic New Zealand climate and lifestyle

whilst supporting New Zealand retailers.

Designed in New Zealand.

A peached cap, designed with mesh panels for ultimate breathability. Featuring reflective piping, subtle WILD SOUTH embroidery at the front, along with an adjustable velcro strap.

• 100% Polyester.

• One size fits most.

• Spot clean with a damp cloth.

Designed in New Zealand.

• 100% Supima Cotton.
• Crew neckline.
• Rib neckband

• Classic Wild South chest embroidery.
• Regular fit
Our classic tee sets itself apart from all the other t-shirts in the world by being crafted in premium Supima Cotton. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother, softer, stronger yarns with longer lasting colour. This makes the specially knit jersey the perfect choice for our premium essential range.

Designed in New Zealand.

This weathered cargo short is packed with features, including angled cargo pockets, reinforced seams, belt loops and welt back pockets with zip fastening. The vintage weathering applied to this pant creates the appearance of an old favourite, but the feel is recognisably softer and easy to wear.

Available in five colorways feel grounded in green-toned Charcoal, classic in a softly-hued Navy, delicious in chocolate-hued Plum, distinguished in the sandy tan or robust in the red-tinged Cherry.

• 100% Cotton.

• Regular fit.

• 6 Pocket cargo.

• Our Charcoal takutai drill fabric is much closer to a Olive Green.

• YKK zip closure in back pocket.

Combining the luxury and longevity of genuine leather with functional design, our selection of Modapelle bags and wallets use the finest materials to create timeless essentials for your day-to-day.

Length: 11cm

Height: 8.5cm

Width: 2.5cm

Combining the luxury and longevity of genuine leather with functional design, our selection of Modapelle products use the finest materials to create timeless essentials for your day-to-day.

• 100% Leather.

• Small Size.

• H 8.5cm | W 11cm | D 2.5cm

Designed in New Zealand.

Our timeless polo has been designed with style and quality in mind. Featuring subtle contrast neck binding and hem splits for ease of movement. Pair it with our chinos for an effortless summer look. American-grown Supima Cotton represents less than 1% of the cotton grown in the world. What makes it unique is the extra-long staple fibre, producing smoother yarns and premium properties: strength, softness and colour retention. This makes the specially knit jersey the perfect choice for our premium T-shirt range.

• 100% Supima Cotton.

• Regular fit.

Designed in New Zealand.

• 100% Cotton.

• Classic Collar with buttoned placket.

• Garment/pigment dyed.

• Textured lightweight pique cotton.

• Regular fit.

Our classic polo has been specially dyed and washed to look and feel like an old favourite, featuring the subtle Wild South chest embroidery. Reflecting the ever-changing terrain of Aoraki/Mount Cook, this classic polo has been designed to fade over time. We recommend washing your polo inside out and separately in cold water to best maintain your sweatshirt for seasons to come.

Designed in New Zealand.

Crafted in a soft and breathable cotton, this short sleeve shirt features a modern print, available in three colours. The Karamea Shirt is finished with a chest front pocket and branded Wild South buttons. Complete this summer look with a pair of our chino shorts.

• 100% Cotton.

• Regular fit.

Designed in New Zealand.

Woven in a breathable high quality cotton, this shirt features a modern print and is available in three variations. We've finished the shirt with collar piping, Wild South branded buttons and woven shirt tag. Easy to style up for the casual office, or simply team with chinos or denim for an off-duty weekend look.

• 100% Cotton.

• Regular fit.

Designed in New Zealand.

Cut from a mid-weight cotton with a touch of elastane for added comfort, the Wild South chino short is the summer staple every man needs in his wardrobe. Featuring button back pockets, slanted front pockets and finished with herringbone trims and the signature Wild South branded label. These shorts are super versatile, wear yours with a linen shirt, a classic polo or your favourite tee.

Designed in New Zealand.

Cut from a mid-weight cotton with a touch of elastane for added comfort, the Wild South chino short is the summer staple every man needs in his wardrobe. Featuring button back pockets, slanted front pockets, finished with herringbone trims and the signature Wild South branded label. These shorts are super versatile, wear yours with a linen shirt, a classic polo or your favourite tee.

• 97% Cotton, 3% Elastane.

• Regular fit.

• Mid rise.

• YKK Quality zipper.