Our Story

A long time ago, my wife and I decided New Zealand was the best place in the world to live and bring up a family. With its natural beauty, largely untouched countryside, and “we can do anything” mentality, we thought New Zealand was a version of heaven.

A few years later, we started developing the Wild South clothing range. At that time, we never documented what it was all about, so here, 25 years later we are doing so.

Our commitment to you is every piece will be made with care, attention to detail, and love to capture the values of the brand. Every Wild South garment represents our values.